Expand Your Brand
By licensing the HeatGen technology, innovative CPG companies can offer a revolutionary convenience to their customers and differentiate their brands with next-generation of convenience. Early brand adopters will position themselves as innovators who understand their customer base and continue to deliver what consumers want.
Increase Sales through Category Growth.
As brand managers know, convenience packaging sells at a premium. Whether it’s coffee, soup, tea, bone broth or hot chocolate, over 60% of consumers have a strong intent to purchase, and 80% say they will buy self-heating products in addition to buying their normal purchases.
Increased Product Usage through Portability & Convenience.
Consumers say they’ll use HeatGenie products multiple times during the day, such as morning commute, at their desks, after school and late-night. Multiple times at multiple places means multiple purchases of your product.
The Exponential Power of Word-of-Mouth Marketing.
90% of consumers said they would recommend HeatGen to others. Imagine those moms at the little league game showing a crowd of parents how it works. Or a happy consumer showing off their new favorite beverage to friends with a short video on Instagram.
Self-heating products allow brands to offer premium products in a shelf-stable format, eliminating the “fight for the fridge” in convenience and grocery channels. HeatGen allows you to create a premium café- or restaurant-style experience on-demand. Think of it as letting your customers have your beverage “hot when you want it”.
Complete & Integrated Solution
HeatGen offers a complete self-heating solution that integrates seamlessly with conventional beverage filling operations. HeatGen licenses our technology to CPG brands to use and market their branded self-heating beverages. Brands will purchase specially designed can components from HeatGen’s authorized manufacturing partners to turn their current (or future) beverage into a self-heating one. HeatGen also has co-packing partnerships in place for brands to produce products if needed.
For more information about licensing HeatGen, please contact us.