Expand Your Brand
By licensing the HeatGen technology, innovative CPG companies can offer a revolutionary convenience to their customers and differentiate their brands with next-generation of convenience. Early brand adopters will position themselves as innovators who understand their customer base and continue to deliver what consumers want.
HeatGen Brand Partners
High Brew Coffee
Direct-to-Consumer launch January 2021
Sold out first production run in 5 days
Fantastic consumer feedback
La Colombe Coffee
Launched Q1 2020
Sold out of all products in only 2 weeks
One of their best-performing RTD launches
Featured in multiple TV (Fox 29 Philadelphia, ABC 7 Philadelphia and others) and print news stories
More Brand Launches Happening in Early 2021!
Increase Sales through Category Growth.
As brand managers know, convenience packaging sells at a premium. Whether it’s coffee, soup, tea, bone broth or hot chocolate, over 60% of consumers have a strong intent to purchase, and 80% say they will buy self-heating products in addition to buying their normal purchases.
Increased Product Usage through Portability & Convenience.
Consumers say they’ll use HeatGenie products multiple times during the day, such as morning commute, at their desks, after school and late-night. Multiple times at multiple places means multiple purchases of your product.
The Exponential Power of Word-of-Mouth Marketing.
90% of consumers said they would recommend HeatGen to others. Imagine those moms at the little league game showing a crowd of parents how it works. Or a happy consumer showing off their new favorite beverage to friends with a short video on Instagram.
Premium Experience.
Self-heating products allow brands to offer premium products in a shelf-stable format, eliminating the “fight for the fridge” in convenience and grocery channels. HeatGen allows you to create a premium café- or restaurant-style experience on-demand. Think of it as letting your customers have your beverage “hot when you want it”.
Complete & Integrated Solution
HeatGen offers a complete self-heating solution that integrates seamlessly with conventional beverage filling operations. HeatGen licenses our technology to CPG brands to use and market their branded self-heating beverages. Brands will purchase specially designed can components from HeatGen’s authorized manufacturing partners to turn their current (or future) beverage into a self-heating one. HeatGen also has co-packing partnerships in place for brands to produce products if needed.
For more information about licensing HeatGen, please contact us.